The Mill Join the Technicolor Family

Wednesday, 16 September 2015

Technicolor (a worldwide technology leader in the media and entertainment sector) have announced their acquisition of The Mill, the world’s largest visual effects and content creation studio for advertising. 

The Mill Join the Technicolor Family

Renowned amongst peers in the VFX industry and winners of over 1,000 industry awards, The Mill join Technicolor as part of a larger strategic roadmap, titled Drive 2020.

Commenting on this new venture Frederic Rose, CEO of Technicolor, said “in acquiring The Mill, we are executing on our Drive 2020 strategic objective of enhancing our market position in visual effects while improving profitability and revenue growth concurrently with accelerating deployment of emerging technologies. In The Mill, we have found a company that aligns with our focus on excellence in talent, technology and operational performance. It is a perfect fit.”

Some of the objectives shared for this strategic roadmap include:

  • Establishes leadership positions for visual effects and digital creation across all segments of high-end content, including cinema, TV and advertising;
  • Reinforces Technicolor’s strong portfolio of brands including MPC, Mr. X and Mikros Image servicing a broad range of customers across 10 global locations;
  • Brings significant talent and expertise around emerging technologies such as virtual reality content that will enable Technicolor’s to enhance its technology platform across the entire industry;
  • Adds significant financial contribution with a business that has grown revenues at a 16% CAGR since 2009 to reach €135 million in 2014 while delivering EBITDA margins of approximately 20%;
  • Allows Production Services to better balance its portfolio through increased exposure to advertising and strengthens the financial profile of the Entertainment Services segment. With this acquisition Production Services accounting for approximately 40% of Entertainment Services revenues.


As The Mill join the Technicolor family they no doubt have an important role in it’s future as digital innovators and leaders in delivering advanced video services to content creators and distributors. Joining MPC, Mr. X and Mikros Image; they're certainly in good company.