The announcement made today at NAB follows a series of render buyouts including V-Ray's merger with Render Legion and AudoDesk’s acquisition of Solid Angle in 2016.
“Rendering can be the most time consuming and demanding aspect of 3D production,” said David McGragan, CEO of Redshift. “Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our portfolio.”
Redshift's launch marked a bold moment in VFX, being one of the first biased GPU render engines to make significant headway into the market due in large part to its speed and GI stability in animations. Today it’s used by studios including Technicolor, Polygon Pictures and Blizzard with input on films such as Black Panther & Captain Marvel.
With plans for further integration with Cinema 4D’s 3D modelling software, development of the upcoming Redshift 3.0 will not be affected and Redshift will remain available for Maya, 3DS Max, Houdini, and Katana with a blender plug-in in development.
“Maxon's infrastructure and resources will enable Redshift to focus on their core competencies and expand their reach into the market,” said Graeme Pitt, head of Software at Escape. "Future integrations with Cinema 4D could also give Maxon a greater foothold in VFX.”
To find out more about Maxon, Cinema 4D or Redshift contact us today.